Pachter's Pointers:
Business Etiquette Tips & Career Suggestions


Don’t derail your career on social media: 4 writing suggestions

A former student asked me to review his LinkedIn page. Unfortunately, he had misspelled his job title. (He wrote: Assistant Communication Coordinattor). When I mentioned this to a colleague, he said that such typos could affect the student’s ability to get hired.    

I received the following direct message on Twitter: “Im a freshman and im definitely gonna need business etiquette skills in the future.” After reading his DM, I agreed!

Social media has significantly influenced the ways we can communicate and interact with others. What hasn’t changed is the importance of writing effectively. You don’t want to make embarrassing mistakes that undermine your professionalism. (Grammarly, a grammar website, studied 100 LinkedIn profiles in the consumer package-goods industry and found that professionals whose profiles contained fewer mistakes also achieved higher positions.)

LinkedIn, Facebook, Twitter, Instagram – they all deal in written content, with some allowing more text than others. When sharing on social media, remember these writing suggestions:

1. Always assume the quality of your writing matters. As illustrated above, there are consequences to making errors. Proofread your writings before you post anything. I know that social media can spur quick commentary, but, at the very least, read your comments out loud before you post. It will take just a few seconds, and you will catch many of your errors.

2. Remember that your postings are part of your professional image. Your colleagues, bosses, customers, clients and prospective employers will likely check your social media sites. If you use strong negative language, put people down, name-call, or curse, what are you saying about yourself? And why would I want to work with you?  (Additional information on professional image and communication can be found in my new book, The Communication Clinic: 99 Proven Cures for the Most Common Business Mistakes (McGraw Hill, 2017).

3. Understand that what you write in the comment section under articles or posts is also part of your professional image. This applies to comments on social media as well as on news sites, such as the Washington Post, the New York Times, and the Huffington Post. Comments with typos or crass wording cost you credibility.

4. Don’t try to solve complex issues on social media. When the issue gets complicated or the topic is touchy, stop writing and call the person, if you can. If you don’t know the person, stop participating in the conversation.

If you haven’t proofread your profile and other statements on your social media sites, or haven’t reviewed them in a while, do so now. You may be surprised at the mistakes you find. 

Pachter & Associates provides seminars and coaching on communication, business writing, presentation skills, professional presence, and etiquette. For additional information, please contact Joyce Hoff at or 856.751.6141. ( 


  1. Anonymous3/17/2017

    The idea of the Social media mostly stands for a wide selection of the various major social networking platforms like Twitter, Facebook, LinkedIn and many more. They are definitely very well able to connect the millions of the users within a specific location, numerous relations, and the interests online, thereby and this creates an interactive community online universally. In case individual do not know, the various benefits particularly depend on each and every user. This is definitely countless to stay very well-connected with the friends and the family members. From the source of Social media you may also learn the benefits of fast degrees online for start a good career job.

    1. This kind of typos mistakes people often makes but when it comes to your career it cannot be harmful for your professional life because just one typing mistake can mislead your career path and shows a stupidity as you talked about in this article. Thanks for sharing a writing suggestions to deal with written content when sharing on social media which is very helpful for undergraduate students who are taking essay writers UK services as they need writing help at Quality Dissertation. Now they can able to understand the importance of well-written content and how can it drive your professional career on another level.

  2. Hello! I just wish to give an enormous thumbs up for the nice info you've got right here on this post. I will probably be coming back to your weblog for more soon!
    how to increase traffic to your website

  3. It does not matter what is your reader, you should try to avoid common mistakes in your texts. The quality of your writing is the first thing to be assumed, and, of course, it matters!

  4. Social media marketing is one most favorite tool in the online world which is used globally to keep the users close to your products and services you are specialized in. social media agencies

  5. Anonymous4/21/2017

    This is a great article. It gave me a lot of useful information. thank you very much..
    media forum

  6. Truly a very good article on how to handle the future technology. After reading your post,thanks for taking the time to discuss this, I feel happy about and I love learning more about this topic.SEO jobs in Hyderabad


Note: Only a member of this blog may post a comment.