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Pachter's Pointers:
Business Etiquette Tips & Career Suggestions


11.20.2013

On a Job Search? Avoid These 6 Social Media Mistakes

A couple of weeks ago, a Human Resources person took me aside after an etiquette seminar and asked me to make sure I tell people that “asking to connect with an interviewer on LinkedIn right after an interview is considered pushy.”

Her statement got me thinking. In today’s world, social media has become an integral part of any job search. My son got his first professional position by responding to a LinkedIn job posting. I have gotten clients from Twitter. Yet social media hasn’t been around long enough for people to understand fully how easy it is to make career-limiting blunders with their posts/tweets/requests.

In addition to the above misstep on LinkedIn, in which the job seeker put the interviewer in the uncomfortable position of accepting or ignoring someone who hadn't yet been hired, avoid these 6 mistakes when using social media during your job search:

1. Posting interview details on Facebook. Keep your interview life private. Your friends only need to know that you are looking for work or have gotten a new job. If you announce on Facebook how wonderful your interview was with a particular company, you may have to announce the following week that you didn’t get the job. Ouch. Plus, other people now know there is an opening at that company, and they may apply.

 2. Not checking your equipment before interviewing remotely. One young man didn’t realize that the sound was not working on his Skype connection until his interview began. After an awkward few moments of trying to get the sound working, he had to do the interview on the phone, and felt embarrassed throughout the conversation. Additional information about conducting meetings via Skype can be found in my new book, The Essentials of Business Etiquette.

 3. Not keeping your social media sites appropriate throughout your entire job search. You will be checked out by prospective employers. People generally clean up their sites before they start a search, but often forget to keep them suitably professional throughout their search. It is very easy to post thoughtless comments and later realize that what you've posted isn't something you would want a prospective employer to see. The best way to avoid this mistake is to keep your sites professionally appropriate at all times.

 4. Tweeting comments about an interview. This mistake is similar to number one, but Twitter allows you to engage with people you know as well as those you don’t know, quickly and succinctly.  Most companies check their Twitter feed to see any comments made about them. A now-famous example of an inappropriate tweet after an interview came from a woman who tweeted: "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

 5. Not looking like your photograph on any of your social media sites. One woman was told by a recruiter that the company with whom she had just interviewed had felt deceived. In her LinkedIn profile she looked like a polished professional.  She showed up for her interview in casual, disheveled clothing and with a messy hairstyle, looking very different from her photograph.

 6. Using YouTube to quit your previous job. When you do land a new job, make sure you leave your current position in a respectful manner. Some people have recorded their creative resignations on video and uploaded them to YouTube. Very occasionally, this approach may work, but before you do anything so dramatic, make sure you aren’t burning any bridges. Remember, online is forever. Read more about quitting on YouTube in this linked Business Insider article.


Pachter & Associates provides career, business etiquette and communications training and coaching.  For more information, contact Joyce Hoff at joyce@pachter.com or 856.751.6141.  

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