Pachter's Pointers:
Business Etiquette Tips & Career Suggestions


Twitter Use Increasing…New Book Offers Guidelines

GREET! EAT! TWEET! 52 Business Etiquette Postings To Avoid Pitfalls & Boost Your Career is available and couldn’t have been timelier.

A recent survey by the Pew Research Center found that Twitter is used by 8 percent of online Americans. And 72 percent of Twitter users post updates about their personal life, activities or interests—which means there can be lots of opportunities for people to tweet comments that can affect their careers. Remember the headline: Twitter Can Get You Fired In 140 Characters Or Less.

Clearly there was a need for a business etiquette book that includes advice on Twitter, and other social media platforms.

GREET! EAT! TWEET! is my ninth book on business etiquette and the only one to discuss Twitter, Facebook, LinkedIn, Blogs, YouTube, etc. My first book, The Prentice Hall Complete Business Etiquette Handbook, in 1995, helped set the standard for the relatively new business etiquette field, but had very little about technology in the workplace. The books that followed in 2001, 2004 and 2006 did discuss technology, including e-mail, voicemail, cell phones and the Internet. They didn’t include information on Twitter. It wasn’t possible as the first Twitter status update was sent on March 21, 2006 by Twitter co-founder Jack Dorsey.

This latest book is a compilation of 52 of my favorite blogs, and as a result, uses social media to continue to establish etiquette guidelines for the ever-changing workplace. Weekly blogs discuss the most current and up-to-date ideas and recommendations as they evolve from today’s world.

Businesspeople like the timely commentary and suggestions that the blog delivers, and asked me to create an easy-to-read guide for quick reference. Topics in GREET! EAT! TWEET! include:

Tweets, Posts and Requests: Avoid Costly Mistakes With Social Media
• Mistakes People Make When Calling or E-mailing a Potential Client.
• Be Career Smart: Maintain a Positive Attitude in Tough Times
• Social Networking Tips for Professionals
• How To Disagree Agreeably: An Etiquette Tip From the President
• New-Job Jitters: Tips for Workers Returning to the Workplace

Whether you are new to the workplace, eager for a promotion or desperately seeking employment, GREET! EAT! TWEET! will help you project a professional image in today’s competitive business world.

Signed copies are available from my website Other outlets include or bookstores.

Happy holidays and best wishes for a great 2011!

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