Pachter's Pointers:
Business Etiquette Tips & Career Suggestions


10 Ways To Toot Your Own Horn At Work

A vice president recently told me that when he acknowledges his employees’ accomplishments, many of them belittle their success with such comments as “Oh, that was no big deal” or “What a fluke.”

Many business professionals negate compliments, often because they don’t want to be perceived as braggarts or as suffering from too big an ego.

Bragging is obnoxious boasting, and is usually done by people who want to let you know how great they think they are. This includes the technique known as “humblebrag” – its practitioners still brag, but try to disguise it as being humble or mildly self-deprecating. This is usually achieved by admitting to a minor flaw while really drawing attention to the big-brag item. (My favorite example: “I am such a klutz. I just spilled wine on my new book contract.”)

Bragging of any kind is not the way to impress colleagues, or bosses. However, I do believe that tactful and appropriate self-promotion is a business skill. Learning when and how to speak well of yourself is a key to getting and staying ahead.

Listed below are 10 ways to toot your own horn, including accepting compliments, without being insufferable:

1. Accept compliments. When I complimented a vice president on his handwriting, he responded, “Oh, that’s my pen!”  When you negate a compliment (like the employees mentioned in the opening paragraph), you are putting yourself down. Instead, simply say “Thank you,” or “Thank you, I appreciate that” – and then shut your mouth.

2. Be visible. Get involved. Join organizations and volunteer for their committees. Participate in office activities. Volunteer to make presentations. If possible, write articles for your company’s publications. You need to make yourself known.

3. Be prepared. You may find yourself in situations where you have to tell others about yourself, such as when you are a new member of a group, or during a meeting when everyone in the room introduces him- or herself. Prepare such a self-introduction, and practice delivering it, so that you will be comfortable speaking about yourself. Keep it simple but positive, such as: “I’m Tom Smith, the new director in sales. John Jones brought me in to start the new field service project. I’m very excited about that, and expect it will take up a lot of my time for a while. But in my spare time, I enjoy being a Big Brother to my little buddy, Freddie.”

4. When asked, do tell.  Someone asks you “How are things at work?” Don’t just say “Fine, thanks,” and move on. This is your opportunity to mention your accomplishments – and express genuine pleasure when you do. When I was asked that question recently, I responded, “I have great news. I was just interviewed by a national business magazine!”

5. Do not use superlatives about your own activities, unless, like Muhammad Ali, you can justify saying “I am the greatest!” Simply describe what you did, such as, “Using the new numbers from our field offices, I was able to cut our costs by a quarter.”

6. Use comparisons. I once coached a manager on how to use her experience preparing for the Boston Marathon as a way to answer questions about how she would prepare for a company’s market expansion. The comparisons were legitimate and helpful to her audience – and, of course, the higher-ups were quite impressed by the fact that she ran a marathon.

7. Enter competitions and apply for awards. Winning awards is a way for people who know you, but especially those who don’t know you, to find out about your talents. It builds your credibility.

8. Weave your accomplishments into conversation, when appropriate. I sometimes use my experiences to illustrate key teaching points in my classes, and by doing so I highlight my accomplishments. For example, when discussing how important it is to prepare for an overseas assignment, I will mention how I prepared for my trip before I spoke at a ground-breaking women’s seminar in Kuwait.

9. Post your accomplishments on your social media sites. However, be careful not to mention the same accomplishment over and over.  You can overdo it, and this will make you sound like a braggart. Remember, there is a balance: You also must speak of other things, not just about what you do well.  

10. Speak well of others, too. This is a gracious thing to do, and is usually appreciated by the other people involved. Plus, when you praise others’ achievements, your comments about yourself won’t seem out of place.  (But don’t praise someone if it isn’t warranted. Others will know, and you will appear phony.)

Additional information on building your career can be found in my new book, The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success (McGraw-Hill).

Pachter & Associates provides training and coaching on business etiquette, communication and career development. For more information, contact Joyce Hoff at 856.751.6141 or


  1. Anonymous7/11/2014

    From a reader:
    Thank you, Barbara. That was a good article, which I enjoyed...

  2. Barbara, This is a very comprehensive description about the difference between bragging and authentic self promotion and effective ways to let others know of your achievements through a conversation. As an executive coach, I work with many highly respected leaders who feel very hesitant to share the valuable contributions they've made to the company. I'm going to post your article on my LinkedIn updates so more people have access to your article. Thank you for sharing your perspective, Gerrie

    1. Thank you. I'm pleased it was helpful.

  3. We have best ksa knowledge skills and attitude writing services that will help you in finding things that you needed.

  4. This is so awesome. Thanks. I thought that I was pretty organized. Clearly I’ve got some work to do. I am sharing your posts with my family and friends. Cheers!

    # Writer @ online cheap essay writing service

  5. I am really glad to read it and being able to share my thoughts on it. I want to use this opportunity to say that I really love this blog. essay writing service
    It is an amazing resource of information for my working. Thank you so much.

  6. I can say this is the perfect blog for everybody who read and post here everyday. reviews
    I dont know why I always visit here maybe its so nice to read here a interesting topics all day. So ill be back more to check more updates and new comments.

  7. I really love your blog.. Very nice colors & theme. Did you build this website yourself? Please reply back as I’m planning to create my own blog and would like to learn where you got this from or just what the theme is called. Cheers!
    Atlantic Village Outlet Centre Working Hours
    Freeport Talke Hours

  8. You can by and large discover a few trade propel credit organizations out generally urban communities.


Note: Only a member of this blog may post a comment.